COLOR - White business cards are always a good choice. However, sometimes color can help your card stand out in the crowd. If your business markets toys for kids, you might try a card with bright, primary colors and words written in a child’s script. If you run a consulting service, stick to traditional looks such as black printing on a gray, beige or white background. Whatever color you choose it is essential that there is enough contrast between the text and the background. Blue ink or a dark blue background is hard on the eyes and greatly weakens the message of your card.