Be sure the SEO company discusses your business goals. Having an SEO company understand why, from a business perspective, they may be working on your project is key to understanding what this company is about. Personally I believe that small SEO companies are the most passionate about what they do and in most cases will provide a
Using a link exchange as the only way you get links will also not be a path you want to wander down. So now you're armed with the knowledge of how to do link Exchange and stay in the good graces of the search engines. Make sure you have one way links pointing both into and out of your website in addition to your link exchanges and you'll be in good shape.
